Posts tagged Mountain Bikes
4SHAW

PHOTOGRAPHY BY DANIEL

On our third edition of ‘About A Brand’ we have Dion Shaw, the founder of 4SHAW, a brand that is rapidly becoming one of the most recognisable and popular in the cycling world.

It was a pleasure to meet Dion recently on our photoshoot session for this interview. The experience and passion he has for cycling definitely shines through the brand. I was left inspired and like so many others, I can proudly call myself a fan of the Rainbow 4!

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AFICIONADI

PHOTOGRAPHY BY OSBORNE IMAGES.

On this edition of the ‘About A Brand’ series we have Chris Hardinge, one of the creators behind the lifestyle brand, Aficionadi. The brand is a fusion of cycling, pop culture and street style. It’s about living the lifestyle you want off the bike! 

The latest Bermfest collection is a return back to the fun times of the 90s with retro graphics and pop colours.

With a growing fan base both on and off the trails, its definitely exciting times ahead.

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